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Web Marketing Specialist

Referencia: B8884
Nombre de la empresa: Catenon worldwide executive search

Ubicación

Población: Madrid
Provincia: Madrid
País: España


Descripción

Puesto vacante: Web Marketing Specialist
Categorías:
Marketing y comunicación - Marketing
Departamento: Marketing
Nivel: Especialista
Personal a cargo: 0
Número de vacantes: 1
Descripción de la oferta: Web Marketing Specialist Spain


The candidate, reporting to the Head of Web Marketing, will be in charge of YOOX Spain in terms of marketing spending, customer acquisition cost and brand awareness. After a three to six-months training period in the headquarters in Italy, the candidate will be asked to set up a local office in Madrid (Spain).

Responsibilities

During the first three to six-months training period:
Understand the key drivers of the business, in particular regarding Spain vs. other markets: new customer acquisition cost, web marketing channels, direct marketing, conversion rate visitors/customers, merchandising plan, pricing strategy
Further localize the Spanish website in terms of content, onsite marketing, product offer, etc
Develop a marketing plan with the objective to reach new customers, including the optimization of the current web marketing investment and the development of new on-line/off-line partnerships
Define with the head of Marketing YOOX Spain 3 Year Marketing Plan
Back to Spain:
Implement the marketing plan
Manage YOOX Spain website in terms of performances and propose continuous improvements
Be fully responsible for marketing results of YOOX Spain
Liaise with Press Office at the headquarters
Qualifications

The ideal candidate:
Has at least 3 years of experience in marketing and business development
Has worked/is extremely interested and knowledgeable of Internet
Written and oral fluency in English or Italian is a must
Has an entrepreneurial attitude and is result oriented
Location: Bologna/Milan for the first three to six-months training period and then Madrid


Requisitos

Estudios mínimos: Diplomado - Ciencias Empresariales
Experiencia mínima: Al menos 3 años
Imprescindible residente en: Provincia Puesto Vacante
Requisitos mínimos: Has at least 3 years of experience in marketing and business development
Has worked/is extremely interested and knowledgeable of Internet
Written and oral fluency in English or Italian is a must
Has an entrepreneurial attitude and is result oriented



Contrato

Tipo de contrato: Indefinido
Jornada laboral: Completa